Today we're not juste talking about a T-shirt. We're talking about THE T-shirt.
At first glance, it might not look like much, but trust us—by the time you reach the end of this article, you’ll be converted.
What sets this apart from the 2 billion T-shirts sold globally each year? The material. 100% pure Merino wool jersey.
"What’s so special about that?" we hear the sceptics saying. The answer comes in ten letters: EVERYTHING.
The Queen of Wools
If you’re familiar with our Perfect Jumper, you’ll know Merino’s got plenty of scientific Oomph and natural Vavavoom. Need to know more? Here’s a quick recap. This exceptional fibre comes from the Merino sheep who thrive in wild climates in places like South Africa, where temperatures swing from -10°C in winter to +40°C in summer.
Mother Nature knew what she was doing when she gave these sheep their magic fleece—the same fleece that goes into our Merino T-shirts. And trust us, those who try it never look back.
It’s breathable: Merino wool absorbs moisture and releases it in a flash. The result? No sweat patches or awkward moments.
It’s thermoregulating: it keeps you warm when it’s cold and cool when it’s hot. Basically, it’s the overachiever of natural fabrics.
It’s ultra-soft: We’ve selected ultra-fine 19.5-micron fibres that deliver unparalleled softness while remaining tough as nails.
It doesn’t crease: Thanks to Merino wool’s natural elasticity, your T-shirt stays smooth—even straight out of the wash.
It’s odourless: It’s naturally anti-bacterial, so it won’t trap bacteria or let them build up on your skin. No bacteria = no odour.
It’s self-cleaning: Thanks to its antibacterial properties, you won’t need to wash it after every wear. Just air it out, and it’s fresh and ready to go. In fact, one wash every 5-6 wears is plenty.
You get the idea: this is the best-performing natural fabric in the world. All the benefits of high-tech synthetic fabrics, minus the plastic.
A revolution in T-shirts
If you’ve never worn a Merino wool T-shirt before, prepare to have your mind blown. If you already have, well, you’ll be stunned by the price of this top-quality item.
And while the fabric does most of the heavy lifting, we’ve made sure every other detail is spot on too.
The fit? Simple, versatile. A straight cut and ideal length, perfect for tucking in or leaving loose. Like our Ultimate T-Shirt, the sleeves hit mid-bicep for a clean, modern look.
The fabric? A pure Merino wool jersey with a density of 160g/m²—light enough to wear year-round but substantial enough for proper durability. Whether you’re in the office, on a hike, lounging at home or hitting the gym, it just works.
The finishing touches? Crafted by the experts at Irmãos Rodrigues, our Portuguese workshop. Reinforced bias binding at the collar, twin-needle stitching at the hem, sturdy seams throughout—this thing is built to last.
It’s got it all. Thermo-regulating, soft, breathable, crease-resistant, absorbent, anti-bacterial, insulating, odour-free, eco-friendly, season-proof, biodegradable, naturally elastic, unbelievably comfy, self-cleaning… Basically, it’s magic in T-shirt form.
Preorder from Thursday
Just so you know, this Merino T-Shirt will be available for preorder at 59€. Look around all you like—you won’t find another pure Merino wool T-shirt, made in Portugal, for under 60€.
You’ll have your pick of four cracking colours: navy, off-white, burgundy, and black.
If you miss out, you might get lucky in a Stock Sale, but by then, the price will jump to 79€ to cater for inventory costs. Still a great deal—but not quite as sweet.
Need to know anything else? Drop it in the comments below or check our international Instagram page for the answer. Possibly.
Thanks,
The Asphalte Team