The Straight Cut Jeans
Raw
139 €
In stock
99 €
Preorder
- 100% Italian organic cotton selvedge denim
- Straight cut and mid-rise waist
- 19.5cm across hem (size 30)
Raw
The problems you've had with your Jeans in the past.
1
The cut’s wonky
2
The material is sub-par wonky
3
The denim gives out too fast
4
The pocket bags give up
Deans’ Blue Jeans
Big Blue
A true legend of workwear that’s become a global icon, jeans are hands down the most popular kind of slacks in the world. Tied to the gold rush and the American dream, they’re steeped in stories of adventure, the great outdoors, and the quest for freedom. Our Straight Cut Jeans are a nod to that rich history, full of character and charm.
For the love of denim
Jeans are simply trousers cut from denim—a cotton twill often dyed indigo. To get it just right, we teamed up with Candiani, the eco-friendly denim masters from Lombardy. They innovate tirelessly, creating denim that’s clean and sustainable. From clever water recycling to advanced tech like Kitotex®, Indigo Juice® or Sound Dye, they lead the way in making the blue fabric greener. Our denim? It’s a technical and ecological marvel, as beautiful as it is innovative.
The most American of European fabrics
Crafting denim like ours in Italy? No small feat. With Candiani’s help, we combined the grit of US jeans with the deluxe texture of Japanese denim. It took two years of fine-tuning to get the grain, hand, and feel spot on—thick, sturdy, and built to last, with a patina that tells your unique story.
And selvedge, to boot
Denim enthusiasts, take note: our Straight Cut Jeans are made from selvedge fabric. Turn the hem inside out, and you’ll spot the iconic red edge. Selvedge comes from narrow, old-school ‘shuttle’ looms, which make fabric rich in charm and character. It’s all about those lovely imperfections that give your jeans soul and personality.
Straight and true
True to the name, these jeans have a clean straight cut. Unlike slim cuts that taper, these stay straight from the knee down, with a 19.5 cm leg opening (size 30). Plus, the mid-rise waist keeps you comfy all day long.
Till death do you apart
At 15 Oz (1 oz =28g/m2, our denim punches above industry standards (most jeans hover around 11-12 Oz.) This thicker fabric isn’t just for show—it’s made to last, ageing beautifully over time and guaranteeing neigh-on durability.
Hard as rock finishes
Durability is our mission. These jeans, woven and made in Europe, cost under 100€ and are built to last decades. We reinforced it all with bartacks around the usual stress points, and added nice metal rivets, robust zamak buttons and 100% cotton pocket bags you’ll enjoy slipping your hands into. They’re ready for anything life throws at them and then some.
If life’s a rodeo, these are the ones for it
Our Straight Cut Jeans combine heritage and modernity in a 15 Oz selvedge that’s as tough as the jeans worn by the original gold diggers. Except with these you’ve already stricken gold, as thanks to Candiani, they’re as eco-friendly as they are full of personality. As for the boots to go with them, well, that’s your call.
All the production steps for your Straight Cut Jeans.
What goes into making your Straight Cut Jeans?
The materials have travelled a total of 21,469 km (13,340 miles) from field to doormat.
Harvesting the cotton
Tanzania
Spinning the cotton
Candiani Italy
Labels : OEKO-TEX Standard 100, Regenagri, GRS, OCS, ISO 45001, ISO 9001, SA8000
Dyeing
Candiani Italy
Weaving
Candiani Italy
Production
CM Borges Portugal
Dernière Etape
Environmental Impact
Our aim is to give you as much information as possible so you can make an informed decision before preordering. This includes the environmental impact of each pair of Straight Cut Jeans we produce expressed in simple terms. There’s no point hiding from it:
15 kg
of CO2 emitted
The equivalent of 138 kms (85.7 miles) by car.
14,3 g
of phosphor released in the water
The equivalent of growing 239 kg of apples.
185 MJ
energy depletion
The equivalent of 63 h of heating (in avg. flat).
NO SWEAT!
Delivery costs
We deliver worldwide, with the cost being automatically calculated at checkout. For all deliveries to the UK, within the European Union, Switzerland and Norway we charge a flat fee of 9€. For other European countries we charge 15€, please check our FAQ for the full list of countries included. All other countries are charged at 25€.
Easy to change sizes
If you get the wrong size or colour, fear not, we will exchange your item no questions asked. These are free for orders in the European Union and the UK. For all other countries, we only ask you to cover the cost of the return and we’ll take care of the cost of sending out any exchange. Just log into your Asphalte account and we’ll get that sorted.
IT’S A RISK-FREE INVESTMENT
Sure, we pour a lot of hard work into each item we develop, but we won’t take it personally if you change your mind once you receive it for whatever reason. As long as the item is returned in its original condition, with tags and packaging intact, we’ll give you a full refund, no questions asked. For more details see our terms and conditions.